Kitchens & Bathrooms Quarterly uses print and digital media to target people with projects when they are budget-ready and actively doing their research. Specifically, consumers who have the money and aspiration, who will live with the project, and who are seeking the lifestyle benefits of a new kitchen or bathroom. Both socioeconomic ABC consumers and the designer who influences their decisions.
Kitchens & Bathrooms Quarterly (KBQ) specialises in reaching the target audience that matters, at the time it matters most. This is why KBQ is one of the most robust, highly-targeted and cost-effective solutions in the media business.
KBQ is not a lifestyle magazine for recreational reading.
Kitchens & Bathrooms Quarterly is a research tool.
In one media buy you get both the consumer and the designer who influences their decisions. The principle of targeting the right people at the right time also applies to KBQ's Social and Digital Media Networks.
Kitchens & Bathrooms Quarterly targets ...
consumers in the research phase
and
designers who influence their decision
Kitchens & Bathrooms Quarterly reaches:
Magazine Readership:
Average Issue READERSHIP 120,000 (TEA Sept 2022)
The KBQ Readers are an active audience of 'do-ers':
86% of the readers are carrying out kitchen and bathroom projects in the next 12 months
26% plan to begin a renovation in the next 3 months
Digital Audience Profile (Completehome.com.au):
Unique visitors: 120,000 (Monthly)
Social Media Audiences:
Facebook: 30,000 followers
Instagram: 11,300 followers
Kitchens & Bathrooms Quarterly is published seasonally in Summer, Autumn, Winter & Spring
Kitchens & Bathrooms Quarterly also publish the following Annual Editions:
Kitchen Yearbook
Bathroom Yearbook
Luxury Kitchens & Bathrooms
Website Display Advertising on the Completehome.com.au website
Digital Advertising through the Completehome.com.au Network
eNewsletter inclusions (content)
SOLUS eNewsletter Editorial
Social Media on the Kitchens & Bathrooms Quarterly pages:
Facebook and Instagram Posts