PROGRAMMATIC ADVERTISING
Distilled, Data-informed Programmatic from one of Australia's leading publishers
![UMCO Programmatic Pitch Deck_v4[27]](https://www.okm.com.au/hs-fs/hubfs/UMCO%20Programmatic%20Pitch%20Deck_v4%5B27%5D.jpg?width=2000&height=1414&name=UMCO%20Programmatic%20Pitch%20Deck_v4%5B27%5D.jpg "UMCO Programmatic Pitch Deck_v4[27]")
Universal Media Co uses a unique approach
Universal Media Co's unique approach is driven by their extensive access to first party data, in-depth market knowledge, and influencer brands to run programmatic campaigns that deliver meaningful efficiencies, high repetition and real connection to their audiences.
Universal Media's Golden Point of Difference:
Most digital agencies work without first-party data or influencer brands when delivering programmatic campaigns.
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Step 1 - Universal Media uses a selection of tools that best suit the type of campaign.
Step 2 - Universal Media builds an audience using their rich first-party data sources.
Step 3 - Universal Media uses their industry knowledge to refine the audience to suit your needs.
Step 4 - Universal Media adds their brand endorsement for greatest impact with their audience.
If an audience member is already purchasing renovation products or engaging iwth renovation ideas, then they are more likely to consider other renovation products.
There are two ways to work with Universal:
Use a pre-set audience.
Universal's pre-set audiences consist of developed data in 7 key high-yielding verticals. These are established in the Programmatic Platform and are sold as 'pre-set' audiences as follows:
1. People with Home Projeccts
2. WellBeing Lifestyle
3. Healthy Food Habits
4. Regional Futures
5. Home Creatives
6. Cashed Up Tradies
7. Selectors & Specifiers
If you have a specific audience that you would like us to reach - give us your marketing challenge today.
Programmatic.
DISTRIBUTION
If you’re involved in marketing products or services to this busy, dynamic specification community, SpecifierSource can be used to establish your pipeline of leads. We serve your ideas to this audience in the format that they want to engage with, and report back on who is looking.